Quick guide for event organizers and community managers.
How to Start a Group Chat for Your Luma Event
You're hosting an event on Luma. A product meetup, a founder dinner, a design workshop. You want a group chat where attendees can connect before, during, and after. Here's how to set one up on BirdyChat in 2 minutes.
There are three ways to do it.
Option 1: Share an invite link via email
Best for: getting the group chat going before the event.
Open BirdyChat and create a new group chat
Give it a name (e.g. "Product Meetup Berlin - June 2026")
Go to group chat settings and copy the invite link
Head to Luma, open your event, and go to Blasts section to send an email blast to attendees
Paste the invite link in the email blast and send it
Anyone who clicks the link joins the group chat.
This works well when you want people chatting ahead of the event. Share logistics, spark introductions, or post a reading list before everyone shows up.
Option 2: Add participants from your Luma guest list
Best for: adding everyone at once, no clicking required on their end.
Go to your event on Luma and download the guest list as a CSV
Open the CSV and copy the email addresses
Open BirdyChat and create a new group chat
Click Add Participants and paste the email addresses into the list
This is the fastest way to get all confirmed attendees into one place. Useful when you want to reach everyone immediately after the event wraps up, or when you're coordinating a smaller group where you want full attendance from the start.
Option 3: Show a QR code during the event
Best for: getting people to join on the spot.
Open BirdyChat and create a new group chat
Go to group chat settings and copy the invite link
Use a tool like Claude or any QR code generator to turn the link into a QR code
Display the QR code on a slide during the event
Attendees scan it with their phone and land straight in the group chat.
This is great for in-person moments. Put it on your opening slide, your closing slide, or print it on a table card. People join while they're still in the room and already thinking about connecting.
What community builders love about BirdyChat ❤️
More and more community builders are using BirdyChat as the place where conversations continue after the event ends. Here's what they appreciate.
Email as identity. Participants join with their work email. Community builders can take the email list from any event and invite everyone to a group chat directly.
Real identities. Group chat participants can see each other's email addresses, so you always know who's who. Unlike personal chat apps where the participant list is just a wall of phone numbers.
Threaded discussions. When a conversation starts under a message, it stays organized in a thread. Only the people in that thread get notified. The main chat stays clean.
Full history for late joiners. When a new participant joins the group chat, they can see all the conversations that happened before they joined. So even if someone joins a week after the event, they can catch up on everything.
BirdyChat is available on iOS, MacOS and Android.
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